AHG PHILOSOPHY

Hospitality is all about the hard work of creating fun and enjoyment.

DECENTRALISED ORGANISATION

Our structure and operating principles ensure that our brands are both autonomous and responsive. This allows us to be extremely close to our customers, to ensure that rapid, effective and appropriate decisions can be made.

ORGANIC GROWTH

We place priority on organic growth and commit significant resources to develop our brands as well as to encourage and protect creativity. Our people are key to this approach.

VERTICAL AND HORIZONTAL INTEGRATION

We foster excellence both upstream and downstream, allowing control over every link in the value chain, from sourcing to retailing. This integration also guarantees complete control over the image of our brands.

SAVOIR FAIR

We pursue a long–term vision. We have developed a forward-thinking initiative to pass on savoir-faire and ensure craftsmanship and mastery.